Altering Images of Mentality (AIM) attempts to meet its object of enabling and empowering the local community to address all issues surrounding mental health in an effort to tackle discrimination and to reduce the stigma felt by people with mental health problems.
“1 in 4 people, like me, have a Mental Health problem. Many more have a problem with that.” – Stephen Fry
AIM focuses on reducing stigma and challenging discrimination by using local campaigns that often mirror the themes chosen by the World Federation for Mental Health for World Mental Health Day (WMHD).
The global theme for World Mental Health Day 2024 is ‘It is Time to Prioritise Mental Health in the Workplace’. Read more here.
Local World Mental Health Day Activities 2024
The North Tyneside World Mental Health Day event will be held on Friday October 11 at Cullercoats Crescent Club. There will be an opportunity for anyone with an interest in mental health to get together and celebrate. Read more…
Campaigning
All year long we strive to fight the stigma and discrimination faced by people by campaigning in the North East.
Some of our past campaigns revolved around the issues of young people (including a Crisis Card), mind and body, complementary therapies, and the mental health of older people.
AIM has supported the ‘Mind in Action’ campaigns such as Building Solutions, Debt and Mental Health and Improving Access to Psychological Therapies.